MEDIA RELEASE:
Newfoundland Business Ensures Canadian Cancer Society the Big Winner by Taking Auction for “Cancer Fund Drumsticks” – Ottawa

June 1, 2011

Cancer seems to have hammered us all as, in one way or another, we are connected to at least one person who has battled this disease. Larry Peyton, drummer for the Ontario-based band Streets of Hastings, undertook a campaign to raise money for the enduring fight against cancer.

"This past Christmas, Santa gave me a pair of Los Cabos Drumsticks. They were special edition sticks made by a Canadian company in support of breast cancer awareness with a portion of the proceeds going to the Canadian Cancer Society," said Peyton. "As a memory to those lost to cancer as well as celebration to those who have beaten it, I wrote the names of my friends and family who battled this disease on those sticks. Further, I decided that those sticks would be used at only one big show and then auctioned off with all the money going to the Canadian Cancer Society.

That show was on May 14th, to a sold-out venue and since then, Peyton has networked tenaciously to raise awareness about his campaign. With the assistance of Matt Carter, Director of Marketing and Artist Relations for the Los Cabos Drumsticks company, as well as via the employment of social media networks such as Twitter and Facebook, word quickly spread about the cause.

At 11:59pm on May 31st, the auction concluded. With bids received from St. John’s, Calgary, Ottawa, Hanna (Alberta), Boston and Baton Rouge (Louisiana), the winning bid was made at 11:56pm, as follows: “On behalf of Smugglers Cove Roadhouse Bar in Burin, Newfoundland, I would like to bid $1500.00.”